EDDIE PRENTISS

Executive Creative Director

www.eddieprentiss.com | eddieprentiss@gmail.com | (612) 369-6061

Award-winning advertising creative director experienced in creating integrated campaigns for top sports, beverage, transportation, and public safety clients. Known for building high-performing teams, revitalizing agency cultures, and crafting earned-first creative that includes a strong mix of PR, advertising, digital, experiential, and social media. Proven success in producing national and international events for an amateur sports league, including partnerships with ESPN, Allegiant Airlines and Doritos.

CLIENT EXPERIENCE

Beam Suntory, Target, Subway, PepsiCo, General Mills, NHTSA, Best Buy, Pioneer Energy, Hitachi, World Vision, Coinstar, Bauer Hockey

PROFESSIONAL EXPERIENCE

STRATACOMM, Washington, D.C. (Remote) – PR Firm/Ad Agency
SVP, Executive Creative Director                                                                                                   2018–Present

Recruited to build a creative department from the ground up following a multimillion-dollar win with the U.S. Department of Transportation’s NHTSA. Partnered cross-functionally across strategy, media, and partner agencies to deliver award-winning creative in traffic safety, public health, and behavioral change. Led the re-pitch and successful re-award of the NHTSA contract, expanding agency influence and creative scope. Maintained near-zero turnover through a culture of mentorship, collaboration, and shared creative ownership.

DOE-ANDERSON, Louisville, KY – Full Service Ad Agency
VP, Executive Creative Director – Jim Beam Portfolio                                                    2013–2018

Led creative for Jim Beam’s family of brands across digital, experiential, social, and retail. Produced work at the intersection of PR and advertising to generate earned buzz and brand love. Elevated brand storytelling through immersive experiences and influencer-integrated campaigns.

TOCQUIGNY, Austin, TX – Digital Advertising Agency
Executive Creative Director                                                                                                                2011–2013

Drove new business growth of $3M in one year, doubling agency revenue. Led creative on wins including Coinstar, Pioneer Energy, IMS, and Hitachi. Cultivated a digitally fluent creative culture, earning BtoB Magazine’s Top Agency recognition.

OLSON (NOW ICF NEXT), Minneapolis, MN – Full Service Ad Agency
Creative Director                                                                                                                                          2010–2011

Won and led creative on the agency’s largest pitch to date: PepsiCo. Directed cross-disciplinary teams in integrated work for General Mills, Radisson, Bauer Hockey, and more.

BRAINCO, Minneapolis, MN – Advertising and Design School
Founder, Board of Directors                                                                                                                2010–Present

Founded and scaled a nationally recognized creative school featured in Ad Age. Trained hundreds of creatives who have gone on to roles at top-tier agencies globally. Frequent speaker and mentor on creativity, leadership, and DEI in the industry.

EDUCATION

M.S., Communications – Purdue University
Post-Graduate Certificate, Copywriting – Portfolio Center (Miami Ad School)
B.A., English – Eastern Connecticut State University
ROTC Graduate – University of Connecticut
Intern – Burson-Marsteller

HONORS / AWARDS

Featured in Clio’s, One Show, Addy’s, Tellys, Adweek’s Best Spots, Radio Mercury Awards
President, Minneapolis Art Directors & Copywriters Club (2x)
Minneapolis 40 Under 40, Twin Cities Business Journal
Board Member, Create Magazine and Minneapolis Ad Fed
U.S. Army Reserve (Captain, Military Intelligence)