Maker's Mark Get Cozy Campaign
The truck will be kicking off in Chicago and will travel to New York, New Jersey, Philadelphia, Baltimore, Washington DC, and conclude in Louisville just before New Year’s Eve.
Here are the tour dates:
Chicago, IL | December 3 – 5
New York, NY | December 7 – 9
Hoboken, NJ | December 10
Philadelphia, PA | December 11 – 13
Baltimore, MD | December 14 – 16
Washington, DC | December 17 – 19
Louisville, KY | December 28 – 30
The complete truck route with stops can be viewed via the Maker’s Mark holiday truck tour page at MakersMark.com/Holiday-Truck-Tour.
MAKERS MARK
GET COZY CAMPAIGN
Maker’s Mark has a very extensive Ambassador Program consisting of tens of thousands of Maker’s fans. Each holiday season they are treated with various fun give away to reward their loyalty.
The concept we came up with for this campaign was “Get Cozy”
It launched with social media ads featuring Maker’s bottles in cozy pajamas.
Each Ambassador was sent a direct-mail package with a head band and a miniature set of earmuffs that stye could place on their Maker’s Mark bottle.
The concept was extended to an experiential campaign name Give Cozy. Get cozy.
Throughout December, a Maker's Mark truck traveled across the country on the “Give Cozy, #GetCozy” mobile coat drive. The Maker’s Mark Give Cozy, #GetCozy truck was a donation site for lightly used or spare jackets and coats, all of which went to One Warm Coat, a non-profit organization which provides those in need with a warm coat free of charge.
The Give Cozy, #GetCozy truck was manned by a crew adoring cozy Maker’s pajamas like those featured in the ads who served hot chocolate and Maker’s Mark inspired gingerbread cookies.
The truck set off from Chicago and traveled to New York, New Jersey, Philadelphia, Baltimore, Washington DC, and concluded in Louisville just before New Year’s Eve.