Whether it's a national recognized creative school that started as a meetup in my apartment, a niche sport I turned into an international league and brought to Madison Square Garden via ESPN, or a simple, yet powerful advertising campaign that caused someone to take action, for the past 20 years I've been building things. I've run creative ecosystems spanning dozens of partners, channels, and formats at once. I know how to make content that performs, whether it's coming from a broadcast studio, an influencer, or an AI agent.
The brands that will win in the next decade aren't just going to make better ads, they're going to build better creative engines. Engines powered by internal studios that connect strategy, technology, and storytelling into something that drives their business and can quite possibly become their own independent revenue streams.
That's the work I'm most interested in. And I'm ready to get to it.